Last year, Telstra worked with OLPC to develop a media campaign promoting OLPC in Australia, and raising money for 500 XOs to be sent to aboriginal communities. This month they took home an award from the Cannes Lions festival for media, in recognition of the excellence of that campaign. See the Cannes entry for images and screenshots of their designs.
Rumour has it that the followup this year will be astonishing — I can’t wait to see it.
Maaqtusiis School in Ahousat yesterday distributed XOs to every student and teacher, and hired a community “champion” to assist with any technical difficulties throughout the school year. This is a model I hope to see other schools follow – and hopefully we will hear more directly from those champions as the year goes by.
Ahousat is one of the 12 communities selected for the First Nations pilot project in Canada. It aims to distribute 5,000 XOs to aboriginal children and teachers in Canada this year.