General Mills is reprising their “Win and Give” program from last year to help kids win an XO laptop and give one to a child in an African deployment. Last year this resulted in almost 1000 donated laptops.
From now through May, specially-marked packages of Betty Crocker fruit snacks will feature a “Win & Give” campaign, giving people a chance to win laptops themselves and donate laptops to children in Africa.
The campaign shows moms and kids that even the smallest act can make a big difference, and that giving to others can be fun. “Research shows that providing children with opportunities and experiences to feel the joy and impact of giving to others helps them grow into kind, empathetic and respectful adults,” said Dr. Michele Borba*. “The ‘Win & Give’ campaign truly makes a difference and it’s so easy for kids in the U.S. to get involved.”
Having a giving heart is important, as 93 percent of moms would exude more pride if their children grew into giving adults than if they were wealthy, according to the Kids’ Altruism Indicator**. But, between work, school and after-school activities, it can be hard for families to find the time to give back. Dr. Borba recommends five ways families can incorporate giving into their everyday lives: Tap into kids’ passions. For instance, an animal lover may get excited about helping at a local animal shelter. Encourage children to become involved in causes they care about. Let them lead the charge and follow-up with support. When watching the news, take the time to explain hot button issues and how people have been affected by local disasters, like hurricanes or tornados.
Kids are compassionate and may proactively want to help by donating clothes or writing letters to those affected. Especially when they know they can make a difference. Take that moment to mobilize compassion – “What can we do?” is a great question that empowers children to lead the way. Be on the lookout for local opportunities to help.
Each package contains a code that can be entered at WinOneGiveOne.com to see if they’ve won an XO laptop; for every laptop one, another is donated to a child in Africa. The website allows parents and kids to see the impact laptops have on kids in Rwanda with videos from the students and teachers who received the laptops, and includes tips and comments from Dr. Borba.
* Michele Borba is an educator, author, and parenting expert working with General Mills.
** The Kids Altruism Indicator survey was conducted by Kelton Research in December 2010, among children ages 7-12.