Last year, Telstra worked with OLPC to develop a media campaign promoting OLPC in Australia, and raising money for 500 XOs to be sent to aboriginal communities. This month they took home an award from the Cannes Lions festival for media, in recognition of the excellence of that campaign. See the Cannes entry for images and screenshots of their designs.
Rumour has it that the followup this year will be astonishing — I can’t wait to see it.
Thanks to Flavio Danesse, one of the CeibalJAM developers, children can now stream TV and radio to their XOs using the new Sugar activity called JAMedia. This Sugar activity is a music and video player that can stream online TV or radio broadcasts, or play local media from the Journal. The result offers quite a fine video-watching experience, and for now offers access to over 25 television and 70 radio streams.
CeibalJAM recently made headlines by receiving an honorable mention from the Prix Ars Electronica annual awards for “Digital Communities”.
Dailymotion and OLPC are launching a contest for the best commercial spot for OLPC and G1G1. The winning ad will be aired on national television during the last two weeks of the year.
Take a look at their website and blog, and our current assets available for remixing at media.laptop.org, and take your best shot!